A Unified Framework for Multi-Domain CTR Prediction via Large Language Models
Published in ACM Transactions on Information Systems (TOIS), 2024
Uni-CTR leverages Large Language Models and pluggable domain networks to address the seesaw phenomenon and scalability challenges in multi-domain CTR prediction, achieving SOTA performance across various scenarios.
Recommended citation: Zichuan Fu, Xiangyang Li, Chuhan Wu, Yichao Wang, Kuicai Dong, Xiangyu Zhao, Mengchen Zhao, Huifeng Guo, and Ruiming Tang. 2024. A Unified Framework for Multi-Domain CTR Prediction via Large Language Models. ACM Trans. Inf. Syst. Just Accepted (October 2024). https://doi.org/10.1145/3698878
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